Desempacamos

Desempacamos is a Spanish-language phrase meaning "we unpack" that is used as a name or title in several independent initiatives, media projects, and campaigns. The term derives from the verb desempacar and is commonly employed to signal a process of analyzing or revealing underlying aspects of a subject, rather than simply removing packaging from goods.

In practice, projects and programs adopting the name Desempacamos have addressed topics such as consumer culture, product packaging, supply chains, and media criticism. The exact focus and format vary by initiative, with some presenting as short videos, podcasts, or educational workshops, and others as online articles or community events. The projects are typically produced by grassroots groups, educators, or media creators operating on digital platforms or at local venues.

As there is no single governing body for the name, Desempacamos does not have a centralized history or structure. Its use appears across Spanish-language content and community contexts, reflecting a broader interest in unpacking cultural and material practices rather than a single organization. The concept is associated with discussions around sustainability, transparency, and media literacy, and its reception ranges from being seen as a practical introduction to critical thinking to a flexible branding choice for diverse activities.