Craftivism

Craftivism is the use of crafts and craft-based activities to promote social or political goals. It blends handmade practice with activism, often emphasizing peaceful, participatory engagement and messages conveyed through textile work and public display.

The term was coined by Betsy Greer in 2003 to describe how knitting, sewing, embroidery, and other crafts could be mobilized for social change. The approach draws on feminist craft traditions and the wider DIY and participatory art movements that seek to translate personal labor into collective action.

Common forms include knitting, crocheting, sewing, embroidery, quilting, and cross-stitch, as well as yarn bombing, textile installations, and collaborative projects. Many craftivist activities involve making items that carry slogans or symbolic imagery, or inviting participants to contribute to a larger piece. Public displays and community workshops are also typical components.

Notable examples and influence include the Pussyhat Project (2016–17), which mobilized thousands to knit pink hats for the Women’s Marches and became a widely cited instance of craft as political participation. Craftivist organizations and online communities share patterns, campaigns, and zines to engage volunteers, raise funds, and spread messages.

Reception and critique recognize craftivism as a practical, inclusive form of public pedagogy that lowers barriers to political involvement. Critics may view some efforts as decorative or apolitical, or worry that aesthetics can eclipse political substance. Proponents argue that craft can broaden participation, sustain engagement, and create visible, shareable moments for social movements.

Further reading: Betsy Greer, Craftivism: The Art of Craft and Social Change.