ContentProduktionen
ContentProduktionen refers to the end-to-end process of creating content for multiple media channels. It encompasses planning, production and distribution of content used in marketing, corporate communications, media, and publishing. Typical phases include strategy development, editorial planning, concept creation, and the production of text, images, audio and video, followed by post-production, rights management and publishing.
Outputs range from articles, blog posts, and reports to videos, podcasts, graphics and social media posts. The
Technologies used include content management systems, digital asset management, video and audio editing tools, SEO and
Key metrics track reach, engagement, time on page, conversions and return on investment. Challenges include coordinating