CasualCharakters
CasualCharakters is a design and storytelling concept that describes a class of characters created to be quickly legible, broadly appealing, and easily integrated across media platforms. The term emerged in online discussions among indie game developers, animators, and creators in the early 2010s; its origin is informal.
Typical features include simple, stylized visuals; clear silhouettes; expressive facial cues; non-threatening personalities; modular backstories; and
CasualCharakters often rely on archetypes such as the helper, the everyman, or the mentor. Design teams emphasize
Applications span casual and mobile games, web comics, educational apps, and marketing materials. They are sometimes
There is no formal canon or taxonomy for CasualCharakters; the concept serves as a practical shorthand for