CRMdataanalyse
CRM data analyse refers to the systematic examination of data stored in customer relationship management (CRM) systems to extract actionable insights about customers, sales processes, marketing campaigns, and service interactions. The goal is to understand customer behavior, predict outcomes, and optimize interactions along the customer lifecycle.
CRM data typically includes contact and account information, opportunities, activities, notes, and case histories. Integrations with
Common metrics include customer lifetime value, churn rate, conversion rate, average deal size, pipeline velocity, win
Tools range from CRM platforms such as Salesforce, Microsoft Dynamics, and SAP CRM to business intelligence
Emerging trends include AI-driven insights, real-time analytics, analysis of unstructured data from notes or emails, and