Brandfarer

Brandfarer is a branding consultancy that specializes in travel-inspired brand strategy, visual identity, and brand experiences for consumer brands. Operating internationally, it emphasizes narrative-driven branding that frames the customer journey as a voyage. The firm works with clients in travel, hospitality, lifestyle, and retail to create cohesive brand systems across strategy, design, and activation.

Its services include brand strategy and positioning, brand naming and messaging, visual identity design, packaging, digital and social activation, and brand experience programs. It also provides research and insights, ethnographic studies, journey mapping, and prototyping to align internal teams and external communications.

Approach and philosophy: Brandfarer uses human-centered research and storytelling, often employing journey mapping and co-creation workshops with stakeholders to ensure brands reflect authentic consumer experiences.

Projects and clients: The firm has worked on rebranding initiatives for a boutique hotel group, a mobile travel application, and a lifestyle product line seeking to refresh its market position.

Reception: Brandfarer is described as delivering cohesive, narrative-driven brands with strong design craft; some observers note the emphasis on storytelling can complicate measurement of short-term ROI.