Bixby

Bixby is a virtual assistant created by Samsung Electronics to provide voice, text, and touch-based control across Samsung devices and services. It is designed to help users interact with smartphones, tablets, wearables, TVs, and smart home products by performing tasks, retrieving information, and simplifying device operations through natural language input.

First announced in 2017 and introduced with the Galaxy S8 family, Bixby has evolved through several components, including Bixby Voice for conversational control, Bixby Vision for image-based recognition, and Bixby Routines that automate tasks based on context. The assistant also included a content feed called Bixby Home that organized cards with information and shortcuts.

Core features include cross-app task execution, integration with Samsung's apps and services, and support for a limited set of third-party apps. Bixby aims to understand natural language commands and to perform actions across installed apps, such as sending messages, changing device settings, capturing notes, or translating text with Bixby Vision.

Platform reach spans Samsung smartphones and tablets, Galaxy wearables, select smart TVs, and other devices in the Galaxy ecosystem, often leveraging the SmartThings platform for smart home control. Bixby is typically accessible through a wake word, a hardware button on certain devices, or through dedicated UI components within Samsung software.

Reception has been mixed; critics point to uneven performance, limited third-party app support, and language or regional coverage compared with leading rivals. Privacy and data collection concerns have also been raised, with users able to adjust settings for voice data and personalization in Samsung accounts.

Samsung continues to develop Bixby as part of its broader device ecosystem, emphasizing deeper integration with apps, services, and SmartThings, while competing with other AI assistants in a crowded market.