BirdFriendly

Birdfriendly is a label used for products, practices, and designs intended to reduce harm to birds and to support bird habitats. The most prominent use is in the coffee sector, where BirdFriendly is a certification developed by the Smithsonian Migratory Bird Center to identify shade-grown coffees that provide habitat for migratory and resident birds. The certification emphasizes ecological balance, biodiversity, and responsible farming practices. To qualify, coffee farms must maintain a multi-layered canopy, native tree species, and a diverse habitat that supports birds; chemical pesticides and fertilizers are limited or avoided; water quality and soil health are considered; and farms undergo annual verification.

Beyond coffee, the term is used more broadly to describe products or buildings that minimize bird hazards. This includes architecture and product design that reduce window collisions with bird-safe glass, bird-friendly lighting, and landscaping choices that create safe, ecologically valuable habitats in farms, urban areas, and preserves. In urban planning, birdfriendly practices may involve preserving mature trees, installing native plantings, and avoiding light pollution during critical migration periods.

The lack of a single global standard means specifications for birdfriendly labeling can vary by product category and certifying body. Consumers should verify the criteria behind any label or claim. Overall, birdfriendly denotes an intent to protect birds and promote biodiversity through informed production, design, and management choices.