BadtzMaru

Badtz-Maru is a fictional character created by the Japanese company Sanrio. Introduced in 1993, he is depicted as a mischievous and sometimes cynical penguin who embodies a rebellious, nonconformist attitude. The character has remained part of Sanrio's lineup alongside other mascots and has appeared on a wide range of products, including plush toys, apparel, accessories, and stationery, as well as in various media and digital games.

In design terms, Badtz-Maru is portrayed as a black penguin with a white belly, a yellow beak and feet, and a distinctive tuft of hair or crest on top of his head. His expressions are typically impish or wry, aligning with his temperament. He is commonly depicted in casual, everyday settings that emphasize humor and attitude rather than formality.

Name and reception form part of his identity. The name Badtz-Maru is often interpreted as a blend of the English word "bad" and the Japanese suffix "-maru," a common element in Sanrio character names. Over the years, the character has become one of Sanrio's enduring figures, contributing to collaborations across fashion, toys, publishing, and digital media. Badtz-Maru's popularity has helped maintain Sanrio's broad portfolio of character licenses and kept him as a recognizable presence in kawaii culture.

Overall, Badtz-Maru stands as a distinctly moody yet beloved emblem within Sanrio's roster, appealing to fans who favor a cheeky, countercultural mascot alongside the company's more traditional characters.