BYJUS

BYJU'S is an Indian multinational educational technology company founded in 2011 by Byju Raveendran and Divya Gokulnath. Based in Bengaluru, it offers digital learning programs for K-12 students and for competitive exams through the BYJU'S Learning App. The platform features video lessons, interactive content, practice questions, and adaptive learning tools across multiple languages, targeting individual learners and schools, tutoring centers, and international markets.

History and growth: The company started as a tutoring initiative that evolved into a subscription-based online platform. It expanded rapidly, attracting significant funding, expanding its product line, and achieving a high valuation as one of India’s leading edtech startups. BYJU'S has worked to scale its user base domestically and abroad, aiming to integrate learning tools with offline offerings in some markets.

Products and services: Core offerings cover school curriculum support and exam preparation for engineering, medical, management, and civil services tests, among others. The platform emphasizes personalized learning paths, interactive simulations, and progress tracking. In addition to the main app, BYJU'S has developed or acquired brands and platforms to broaden its educational reach, including content for early childhood, coding, and professional education.

Acquisitions and partnerships: BYJU'S has pursued several acquisitions to diversify its portfolio, including Osmo (2019) for early learning and hands-on learning; WhiteHat Jr (2020) for online coding; Epic (2021) for a digital reading platform; Aakash Educational Services (2020/21) to expand coaching and test prep; and Great Learning (2021) to broaden professional education offerings.

Financing and governance: The company has raised substantial funds from venture and private equity investors and, in the early 2020s, confronted high debt and profitability challenges that prompted restructuring and workforce optimization measures to stabilize operations.