Byju

Byju's, officially Byju's Learning Pvt. Ltd., is an Indian multinational educational technology company founded in 2011 by Byju Raveendran in Bengaluru. The company is best known for its Byju's learning app, which provides lessons and practice materials for school-age students and for exam preparation. It operates in multiple countries and has grown into one of the largest players in the global edtech space.

History and development

The company began as a tutoring venture focused on mathematics and science and later expanded into a digital learning platform. The Byju's app was launched in 2015 and broadened to cover a wide range of K-12 subjects, as well as test and competitive exam preparation. Through rapid expansion, the firm pursued international growth and formed partnerships and collaborations to reach learners outside India.

Products and services

Byju's offers video lessons, interactive content, and practice problems, organized into subject-specific courses and learning programs. The platform emphasizes structured curricula, visual explanations, and personalized study playlists intended to fit individual learner needs. In addition to consumer subscriptions, Byju's has developed offerings for schools and professional education through separate channels and platforms.

acquisitions and expansion

As part of its growth strategy, Byju's has pursued acquisitions to broaden its footprint and capabilities. Notable moves include the acquisition of Osmo, a US-based educational games company, in 2019; WhiteHat Jr, a coding education platform, in 2020; and Great Learning, a provider of professional and upskilling courses, in 2021. These acquisitions have helped Byju's diversify its learning portfolio and geographic reach.

Finances and governance

In the 2020s, Byju's pursued significant fundraising and expansion, followed by governance and liquidity challenges that affected some group companies. The company has undertaken restructuring and asset-sale efforts aimed at improving financial flexibility while continuing to pursue its core objective of expanding access to digital education.