ActiveCampaign

ActiveCampaign is a software as a service platform that provides customer experience automation for organizations. It integrates email marketing, marketing automation, a customer relationship management (CRM) system, and messaging tools to help manage customer interactions across channels and stages of the customer journey.

The platform's core features include email marketing, automated workflows, contact segmentation, and personalization. Its visual automation builder allows users to create multi-step, rule-based campaigns with triggers, conditions, and actions. In addition to marketing automation, ActiveCampaign includes a CRM with contact and deal management, sales automation, and lead scoring to support sales teams.

ActiveCampaign also provides messaging capabilities such as site messaging, live chat, SMS, and integrated forms and landing pages to capture leads and drive engagement. The service offers analytics and reporting on campaign performance, automation efficiency, and customer lifecycle insights.

The platform supports a range of third-party integrations and APIs, including popular e-commerce, content management, and collaboration tools, enabling data synchronization with systems like Shopify, WordPress, WooCommerce, and Zapier.

ActiveCampaign is designed for small to mid-sized businesses and teams seeking a unified solution for marketing automation and CRM. It emphasizes customer experience orchestration across channels and aims to align marketing, sales, and customer service efforts. The company provides data protection controls and compliance features to address privacy concerns and regulatory requirements.