Abonnementeneconomie
Abonnementeneconomie, or the subscription economy, describes an economic model in which access to products or services is provided through ongoing, recurring payments rather than a single purchase. The model emphasizes long-term customer relationships, predictable revenue streams, and continuous service delivery, often with flexibility to adjust plans or cancel.
Origins and spread: Subscriptions have existed for print media and memberships for decades, but the modern
Models and pricing: Subscription offerings vary from flat-rate and tiered plans to usage-based or hybrid models.
Impacts and considerations: For businesses, subscriptions enable predictable cash flow, data-driven personalization, and closer customer relationships,
Trends and challenges: Current development includes bundling, platform ecosystems, and hybrid models combining subscriptions with one-time