ATIbranded

ATIbranded refers to products, packaging, or marketing materials that carry the ATI trademark, associated with ATI Technologies, a Canadian graphics hardware company best known for its graphics processing units and chipsets. The term is used primarily in historical or collector contexts to designate hardware released during the era when ATI operated as an independent brand, prior to its acquisition.

During the late 1990s and early 2000s, ATI marketed consumer graphics cards under the ATI Radeon brand, and professional graphics lines under ATI FireGL or FirePro. The ATI mark appeared on product boxes, reference drivers, and press materials, signaling the manufacturer's branding rather than the AMD lineage that later followed.

In 2006, AMD acquired ATI Technologies, and the company gradually integrated ATI branding into its corporate identity. In the years that followed, new products were marketed primarily as AMD Radeon or AMD FirePro, and in many cases the ATI branding was retired for consumer lines. Some legacy products and documentation continued to display the ATI name.

Today, ATI-branded items are largely discussed as historical artifacts. Ownership of the ATI trademark rests with AMD, which maintains licensing and usage policies for legacy branding. The term "ATIbranded" is most commonly encountered in auction listings, museum catalogs, and collector databases that catalog older GPUs and related hardware.

Notable examples of ATI-branded hardware include the ATI Radeon 9700 Pro and the ATI Radeon 9800 Pro, as well as early FireGL and FirePro graphics accelerators. The term remains a shorthand reference used by historians and collectors rather than a current market category.