970x250

970x250 refers to a display advertising banner dimension used in digital advertising. It specifies a rectangle 970 pixels wide and 250 pixels tall. This size is commonly categorized as a large banner or billboard unit and is part of the Interactive Advertising Bureau (IAB) standard ad sizes used by publishers and ad networks to maintain consistency across placements.

Usage and placement: The 970x250 unit is typically placed in high-visibility areas such as the top of a page, within the hero region, or inside long-form content. Its wide width and substantial height make it suitable for branding, product visuals, and promotional messaging on desktop layouts.

Creatives and formats: Supported creative formats include static images (JPEG, PNG), animated GIFs, and HTML5 rich media. Ad servers and networks may deliver responsive or container-adapted variants, allowing the banner to display well across different page layouts and resolutions.

Design considerations: Given its size, the unit benefits from clear branding, concise messaging, and a focused call to action. Designers should optimize file sizes for quick loading and ensure legibility on various screens, including high-DPI displays.

Mobile and responsiveness: On mobile devices, a 970x250 banner often does not fit typical viewports, so publishers may hide it or replace it with smaller, responsive equivalents. When used, it is frequently implemented with container-based scaling or alternative sizes to preserve user experience.

Overall, the 970x250 billboard is a high-visibility desktop ad unit widely used in digital advertising for impactful branding within page layouts.