éducatifs

Éducatifs is the masculine plural form of the French adjective éducatif. The term designates items, activities or media intended to educate or develop skills, often used to describe products or content with pedagogical value. In French, it is commonly paired with nouns to indicate educational purposes, for example jeux éducatifs, logiciels éducatifs, films éducatifs, and matériel pédagogique. In retail and publishing, "produits éducatifs" and "contenu éducatif" are standard terms used to market resources for schools, families and homeschooling. The concept encompasses a broad range of formats, including physical toys, board games, digital applications, books and classroom resources, as well as curricula and training materials.

The use of éducatifs implies an emphasis on learning outcomes—such materials aim to promote cognitive, linguistic, social or motor development, depending on the target age. Evaluation of educational value varies, and claims should be supported by pedagogical evidence or age-appropriate design. Critics warn against overclaiming benefits or choosing content based solely on branding rather than alignment with educational objectives or safety standards.

Etymology and grammar: the term derives from éduquer; grammatically, éducatif modifies masculine nouns, éducative feminine, éducatifs masculine plural, éducatives feminine plural.

Related terms include matériel pédagogique, jouet éducatif, produit éducatif et contenu éducatif.