produits

Produits is the French plural form of produit and refers broadly to goods or outputs offered for sale by a business. In economics and marketing, a product is any tangible or intangible offering that can satisfy a need or want and be exchanged for money. Products can be classified in several ways, including consumer products (convenience, shopping, specialty, unsought), business-to-business products (materials, components, installations, services), and digital or service products (software, platforms, subscriptions). They can also be categorized by life-cycle stage (introduction, growth, maturity, decline), by perishability or durability, by level of customization, or by core versus augmented attributes.

The development and management of produits involve product design, development, positioning, branding, pricing, packaging, and distribution strategies. Product policy decisions address the product mix (breadth and depth of lines), portfolio balance, and decisions about discontinuation. The concept emphasizes the value proposition and benefits delivered to customers, as well as how a product competes in a market through differentiation and perceived value.

In international and cross-cultural contexts, the term is central in French-language business discourse and is often used alongside service to describe the complete offering. In mathematics, the word produit translates to product in the sense of the result of multiplying numbers or functions; this mathematical meaning is separate from the economic sense of produits, though the same English word “product” covers both usages depending on context.