Ügyfélmagatartás

ügyfélmagatartás refers to the study of how customers behave when making purchasing decisions. It encompasses the entire process, from the initial recognition of a need or want to the post-purchase evaluation of a product or service. Understanding ügyfélmagatartás is crucial for businesses aiming to effectively market and sell their offerings.

This field draws from various disciplines, including psychology, sociology, economics, and anthropology, to analyze the factors influencing consumer choices. These factors can be internal, such as personal motivations, perceptions, attitudes, and learning, or external, such as cultural influences, social class, reference groups, family, and situational factors.

Marketers analyze ügyfélmagatartás to identify target audiences, develop effective product strategies, set appropriate prices, and design persuasive communication campaigns. By understanding what drives customers, why they choose certain brands over others, and how they use and dispose of products, businesses can better tailor their efforts to meet customer needs and build lasting relationships. This understanding also helps in predicting future consumer trends and adapting to evolving market dynamics.