Åtråvärda

Åtråvärda is a Swedish adjective meaning desirable, coveted, or sought-after. It is used to describe people, objects, or qualities that are considered valuable or attractive and that evoke desire or admiration. The term is common in formal or literary contexts, as well as in marketing and critique, where it signals appeal or marketability.

Etymology and form: åtråvärd is formed from åtrå, meaning desire or longing, and värd, meaning worthy. The form åtråvärda is the plural (or used with plural nouns), while åtråvärd is the singular form for en- or ett-nouns, depending on gender.

Usage and examples: Åtråvärda egenskaper hos en kandidat refers to desirable qualities in a candidate. Åtråvärda produkter denotes desirable products. Example: Företaget fokuserar på åtråvärda egenskaper som ledarskapsförmåga och integritet hos sina anställda. In marketing, the term highlights attributes that make something appealing to customers or observers.

Nuances and related terms: The word carries a sense of both value and attractiveness. It is closely related to synonyms such as önskvärd (desirable) and eftertraktad (coveted or in high demand). Begreppet kan också jämföras med begärlig och beundransvärd (admirable), beroende på kontext.

See also: Desirability, longing, and related Swedish terms such as åtrå, önskvärd, eftertraktad, och begärlig. The choice of term can subtly shift emphasis between intrinsic value, market appeal, or social desirability.

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