fokuserar

Fokuserar is the present tense form of the Swedish verb fokusera, meaning to focus. The term describes the act of directing attention, resources, or energy toward a specific subject, goal, or object. It can apply to mental concentration, organizational priorities, or adjusting a lens so that a subject becomes sharp and clear.

Etymology and meaning: The verb fokusera is built from the noun fokus (focus), itself borrowed from Latin. In Swedish usage, fokusera denotes a deliberate narrowing of scope or sharpening of emphasis, whether in communication, work, or technical contexts.

Grammar and usage: Fokusera is a regular -er verb of the common Swedish conjugation. Its present tense is fokuserar; past tense fokuserade; supine fokuserat. It is typically combined with on or på to specify the object of focus, as in fokusera på uppgiften or fokusera på kärnverksamheten. In photography, phrases like fokusera objektivet illustrate the literal sense of adjusting a lens.

Contexts and nuance: In business, media, and daily language, fokuserar connotes prioritization and efficiency—choosing what to emphasize and what to deprioritize. It is often contrasted with koncetrera, which can emphasize intensity, though fokusera also covers strategic narrowing. Common collocations include fokus ligger på, fokusera på, and fokuserade insatser.

Related terms: fokus (noun), fokusering (focus operation or act of focusing), koncentrera (to concentrate), inrikta (to direct). The word is widely used in both formal and informal Swedish.

Examples: Företaget fokuserar på kärnprodukterna. Hon fokuserar på kundnöjdheten. Fotografen fokuserar objektivet för att få skärpa.