wijdverkochte

Wijdverkochte is a neologism found in Dutch-language marketing and business discourse, used to describe products or services that have been sold widely across markets. The term conveys the idea of extensive reach in distribution and retail presence, rather than judgments about price, quality, or innovation. Because it is not an official economic descriptor, its precise meaning depends on context and the criteria used by the speaker or writer.

Origins and usage: The term appears sporadically in marketing blogs, press releases, and retail analyses. It is typically applied to consumer goods, books, electronics, or services that are available through multiple channels—such as supermarkets, specialty stores, and online platforms. The emphasis is on distribution breadth rather than on brand status or premium positioning.

Interpretation and limitations: Because wijdverkochte is informal, its meaning can vary with context and it may be used to signal mass-market appeal without transparent criteria for what counts as “wide” distribution. Critics warn that relying on such labels can obscure other important factors, such as product quality, supply chain reliability, or after-sales support.

Related terms and alternatives: The concept overlaps with phrases like wijdverspreid (widely distributed) and high market penetration, but it remains distinct in focusing on sales outcomes across channels rather than on overall market share alone.