weekoverweek
Weekoverweek, often written as week-over-week or abbreviated WoW, is a comparative metric that measures change in a value from one week to the next. It is commonly used in business, finance, marketing, and operations to monitor short-term trends in sales, traffic, revenue, customer activity, and other key performance indicators.
The standard calculation expresses percentage change: subtract the previous week’s value from the current week’s value,
Weekoverweek analysis highlights recent momentum and can detect emerging improvements or declines faster than month-over-month comparisons.
Limitations include sensitivity to seasonal patterns, holidays, one-time events, and small sample sizes, which can make