visuellen

Visuellen is a German term used to refer to the visual aspects or visuals of a media object, such as a film, advertisement, website, or user interface. It derives from the adjective visuell (visual) and the nominal form das Visuelle; in practice, the plural die Visuellen is used to reference the individual visuals or a collection of visuals within a project. The term is most common in design, media production, and communication contexts.

In design and media practice, Visuellen covers elements that are seen rather than heard or written. This includes layout, color schemes, typography, imagery, icons, graphics, and motion or animation that contribute to the overall look and feel of a product. Discussions about Visuellen often contrast visual design decisions with textual content, sound design, or functional aspects of an interface.

In academic and professional discourse, related terms appear in fields such as Visuelle Kultur (visual culture), Visuelle Kommunikation (visual communication), and visuelle Gestaltung (visual design). These areas study how images and visuals convey meaning, shape perception, and influence behavior across media and culture.

In English-language contexts, the concept is usually rendered as “visuals” or “the visual.” The term Visuellen thus serves as a linguistic marker for discussions centered on the visual element within German-language design, media, and scholarly work.

See also: Visual design, Graphic design, Visual culture, Visual communication.