visualcentric
Visualcentric, sometimes written as visual-centric or visualcentric, is a term used to describe a design philosophy and communication approach that places visual elements—images, color, typography, and layout—at the center of information delivery. In a visualcentric approach, visual hierarchy and aesthetics guide user attention and comprehension, often prioritizing rapid perception over dense text.
Used across fields such as graphic design, branding, advertising, web and app design, video production, and media
The term is descriptive rather than a formal discipline and has emerged with the growth of visual
Benefits include rapid communication, broad accessibility, and strong brand recognition, while drawbacks may include oversimplification, misinterpretation,
See also: visual literacy, graphic design, information design, user experience.