vekstmål

Vekstmål is a term used in Norwegian to refer to a growth target. It denotes a quantified objective to increase a metric such as revenue, market share, number of users, production volume, or GDP within a specified period. The word combines vekst (growth) and mål (goal).

Vekstmål are employed in both private and public sectors. They appear in corporate strategic plans, annual budgets, product roadmaps, and government policy documents. Targets can be short-term or medium-term and are usually linked to an organization’s strategy, resource planning, and risk management.

Setting vekstmål typically follows a structured process: establish a baseline, choose growth metrics, determine a target, set a time frame, and assign ownership. Targets are often expressed as a percentage increase or a concrete figure, and are monitored through key performance indicators (KPIs). SMART criteria—specific, measurable, attainable, relevant, time-bound—are commonly used to improve target quality.

Common growth metrics include revenue growth rate, user or customer growth, market share, production capacity, and geographic expansion. Examples: a software company might aim for 15–20% annual revenue growth over three years; a city may target 2% GDP growth per year while addressing employment and productivity.

Risks include chasing growth at the expense of profitability, cash flow, or quality. Targets should be balanced with other objectives such as profitability, sustainability, and risk management. The concept is related to strategic planning and frameworks like KPI and OKR.