usahawirausaha

Usahawirausaha is a term used in Indonesia to denote the integrated concept of entrepreneurship and business creation. It refers to the practice, education, and mindset required to identify opportunities, develop ideas into viable ventures, and sustain growth while contributing to economic and social development.

In Indonesian education and policy, usahawirausaha often appears alongside kewirausahaan (entrepreneurship) in curricula and training programs. It emphasizes experiential learning, business planning, market analysis, and practical project work, with the aim of producing capable founders and managers who can create jobs and drive innovation.

Key components include opportunity recognition, idea evaluation, business modeling, financial literacy, marketing, operations, leadership, ethics, and sustainability. Digital tools and e-commerce have expanded the scope to include tech-enabled ventures. Across sectors such as agriculture, manufacturing, and services, usahawirausaha supports MSMEs, startup ecosystems, and community development.

Challenges include access to capital, regulatory barriers, and market competition, while success is supported by mentorship, incubation programs, and government or NGO programs. The concept aligns with global entrepreneurship education by fostering adaptable, resilient entrepreneurs who contribute to inclusive and sustainable growth.