uppermidscale

Upper midscale is a hotel market segment used by industry analysts to categorize properties that sit between midscale and upscale in price, service, and amenities. It is commonly defined in STR’s six-segment framework as the tier above midscale and below upscale, though exact boundaries vary by country and data provider.

Properties in this segment are typically select-service or limited-service hotels with standardized rooms and dependable quality. Common amenities include free hot breakfast, free Wi-Fi, on-site fitness facilities, business centers, and often meeting space; many properties offer an on-site limited-service restaurant or a grab-and-go option. Rooms tend to be more spacious and well furnished than those at typical midscale properties, with modern design and reliable housekeeping.

The upper midscale targets value-conscious business and leisure travelers seeking reliability and comfort, rather than luxury. Occupancies and average daily rates (ADR) are generally higher than midscale but below upscale, making it a popular choice for franchisers and operators aiming for higher guest expectations with efficient operations. Locations commonly include freeway corridors, suburban business districts, and airport-adjacent areas.

Industry notes: brand portfolios in this segment are often anchored by select-service or conversion-focused properties from major hotel groups, plus independent brands positioned to deliver dependable service at a moderate price point. The segment can be sensitive to economic cycles and competitive pressure from both lower-cost and higher-service options.