unpretentious

Unpretentious is an adjective describing someone or something that does not seek to impress or appear more important or sophisticated than it is. It implies simplicity in manner, style, or presentation: a person who is easygoing and straightforward; a restaurant that prioritizes quality over ornament; a writer whose voice is plain and direct rather than ornate. The term can carry a neutral to positive connotation, suggesting sincerity and approachability, though in some contexts it may imply a lack of ambition or polish.

Etymology: The word is formed from the prefix un- added to pretentious, which traces to Latin praetension- and praetensus meaning “held out” or “pretended,” via Old French pretension. In English, pretentious has long carried the sense of making a display or attempting to appear more important; unpretentious simply negates that tendency.

Usage: Unpretentious is commonly used to describe places, people, art, and styles that emphasize authenticity over spectacle. It is often contrasted with terms like pretentious, ostentatious, or glamorous. Synonyms include modest, unassuming, down-to-earth, and plain-spoken; near-antonyms include showy or grandiose.

Examples: An unpretentious café serving simple fare; an unpretentious memoir written with clarity rather than stylistic theatrics. See also: modesty; humility; simplicity.