typographythat
Typographythat is a term used in design discourse to denote a typographic approach that foregrounds how typographic form can signal the function and emphasis of the word that within a sentence. It is a coined concept rather than a widely standardized theory, and its meaning can vary among practitioners.
The core idea of typographythat is to treat the typographic treatment of that-clauses as a signal within
Applications of typographythat appear most often in editorial design, instructional content, and digital interfaces. Designers may
History and usage of typographythat remain informal and localized to certain design communities. The term has
See also: typography, typographic design, readability, typographic hierarchy.