turistmateriale
Turistmateriale is a term used in Danish, Norwegian and related Scandinavian contexts to describe information and promotional materials produced for travelers. It is created by tourism authorities, visitor centers, museums, hotels, travel agencies and other partners to inform, guide and promote a destination, helping visitors plan trips, find attractions and navigate places.
The material can be printed or digital. Printed items include brochures, maps, city guides, event calendars
Content typically covers practical information (opening hours, transport and pricing), routes and attractions, safety tips, cultural
Production and distribution involve destination management organizations, municipal tourist offices, chambers of commerce, museums and private
Turistmateriale functions as a key element in tourism marketing and visitor experience, shaping expectations and aiding