tourismustrategier
Tourismustrategier, or tourism strategies, are coordinated plans and policies designed to guide the development and management of tourism in a specific destination over a medium to long-term horizon. They are typically created by government agencies, destination management organizations, and private-sector partners in collaboration with local communities. The aim is to maximize economic benefits from tourism while mitigating negative impacts on the environment, culture, and social life.
Key components include governance and stakeholder engagement, market analysis, destination planning, product and experience development, capacity
Typical outputs are destination plans, investment programs, regulatory frameworks, branding guidelines, and performance metrics. Strategies often
The planning process generally follows a cycle: situation analysis, goal setting, strategy formulation, implementation, and ongoing
They are adaptable to different contexts but share the aim of guiding growth in a way that