tobeontwerp
tobeontwerp is a design concept used in transformation and product development that centers on the envisioned future state of an organization, system, or service. The term combines the English to-be with the Dutch ontwerp (design). In practice it refers to future-state design: defining what should exist before detailing how to achieve it. It is often used alongside analyses of the current state to contrast present conditions with the desired outcome.
The typical process starts with clarifying objectives and stakeholder needs, then building a target-state model that
Applications include corporate strategy, digital transformation, service design, and operations improvement. Benefits include providing a clear
Related ideas include target-state design, future-state architecture, and as-is/to-be analyses. The term is used in Dutch-speaking