tittelgrafikk

Tittelgrafikk refers to the graphic design and motion graphics used to present the title of a film, television program, video game or other media, typically at the opening sequence or during transitions. It combines typography, logo treatment, and related imagery with motion and sound to establish the tone, branding and atmosphere of the work. Tittelgrafikk may also include introductory credits or branding elements that appear alongside the title.

Historically, title graphics have evolved from static title cards in early cinema to dynamic opening sequences in postwar and modern media. Pioneering designers like Saul Bass and Kyle Cooper shaped the language of title design by integrating typography with cinematic imagery and motion. In contemporary production, tittelgrafikk ranges from minimalist, typography-driven openers to highly cinematic sequences that reveal motifs or maps of a story. The approach is influenced by brand identity, audience expectations and the medium’s pacing.

Key design considerations include legibility, typography choice, color palette, and the relationship between graphics and music or sound design. The sequence should support the narrative, not distract from it, and often serves as a venue for establishing style and mood. Visual motifs, motion patterns and timing are used to create a memorable introduction or to reinforce branding across episodes or installments.

Production typically involves concept development, style frames, typography treatment, 2D or 3D animation, compositing and sound design. Workflows commonly use software such as After Effects, Cinema 4D or Nuke, with close collaboration between art director, editor, composer and client.