termsorstyle

Termsorstyle is a coined concept in editorial practice describing the balance between using precise terminology (terms) and prioritizing readable, expressive language (style) in communication. It frames content creation as a spectrum rather than a fixed dichotomy, enabling writers to tailor text to audience needs by adjusting terminology density, definitions, and narrative approach.

The term appears in discussions about technical writing, documentation, and content strategy, often as a heuristic rather than a formal theory. It originated in online writing communities and professional style discussions where editors sought guidance on when to lean on controlled vocabularies and glossaries versus when to favor fluid prose and reader-friendly tone. Because it is not standardized in major style manuals, its interpretation varies by organization and project.

In practice, a termsorstyle approach may prescribe distinct modes. A terms-first mode emphasizes defined terminology, consistent jargon, and inline definitions or glossaries to ensure precision. A style-first mode prioritizes readability, anecdote, metaphor, and simpler sentence structures to appeal to broader audiences. A balanced mode blends both elements, introducing terms with definitions on first use and gradually reducing jargon through context and plain-language explanations.

The impact of adopting a termsorstyle framework includes improved audience alignment, clearer terminology management, and more predictable editorial outcomes. Critics warn that excessive emphasis on terms can hinder accessibility, while overemphasis on style can sacrifice technical accuracy. Effective use often requires explicit guidelines, glossary governance, and alignment with audience expectations, branding, and regulatory requirements.

See also: terminology management, controlled language, plain language, editorial guidelines, style guides.