tekstiurointi

Tekstiurointi is a Finnish term used in publishing and design to describe the planning and execution of text layout in a visual composition. It refers to shaping how text is presented on a page or screen to optimize readability, information hierarchy, and aesthetic balance. The practice covers decisions about typography, spacing, alignment, and how text flows around other elements.

Key aspects include choosing an appropriate font family and size, setting a typographic scale, determining line length and column width, and controlling line spacing and paragraph spacing. Hyphenation, widow and orphan control, margins, grid structures, and the handling of captions and pull quotes are also considered part of tekstiurointi. In web design, tekstiurointi extends to responsive typography and accessibility, for example adjustable contrast, legible font choices, and adaptable line lengths across devices.

The process typically involves collaboration among editors, designers, and developers. It starts with understanding the content and audience, followed by creating a typographic system or grid, applying rules to ensure consistency, and validating readability through testing. Tools commonly used include print layout software such as Adobe InDesign or Scribus, and digital methods such as CSS properties for font, line-height, text-align, and responsive adjustments.

Quality considerations include readability across languages, legibility on different screens, and the balance between aesthetic style and information clarity. Tekstiurointi is regarded as a core skill in shaping how text communicates content in both print and digital media.