teenification

Teenification is the process of making something resemble or appeal to teenagers, or of applying teen-oriented aesthetics, language, or tropes to products, media, or brands. The term is used across marketing, entertainment, and cultural analysis to describe strategies that aim to engage a younger audience or evoke adolescent culture.

In media and entertainment, teenification may involve creating or reframing stories around teenage protagonists, coming-of-age themes, or school settings, with the goal of attracting teen viewers or readers or of tapping into nostalgia among adults who identify with teen culture.

In fashion, cosmetics, and consumer branding, the term describes campaigns that position products as youthful or teen-friendly, often by leveraging influencer partnerships, social media vernacular, or collaborations with teen-focused franchises.

Critics point out that teenification can contribute to the sexualization or sensationalization of youth, promote stereotypes about adolescence, or encourage age-inappropriate content. Proponents argue that it reflects real teen experiences, drives market relevance, and fosters engagement with younger audiences.

Examples include revamps of classic franchises with teen leads, branding that uses teen slang, or campaigns featuring teen influencers.

See also: tween marketing, coming-of-age, youth culture.