teenification
Teenification is the process of making something resemble or appeal to teenagers, or of applying teen-oriented aesthetics, language, or tropes to products, media, or brands. The term is used across marketing, entertainment, and cultural analysis to describe strategies that aim to engage a younger audience or evoke adolescent culture.
In media and entertainment, teenification may involve creating or reframing stories around teenage protagonists, coming-of-age themes,
In fashion, cosmetics, and consumer branding, the term describes campaigns that position products as youthful or
Critics point out that teenification can contribute to the sexualization or sensationalization of youth, promote stereotypes
Examples include revamps of classic franchises with teen leads, branding that uses teen slang, or campaigns