teasere

Teasere is a term used principally as the plural form of "teaser" in languages such as Romanian and, less commonly, as a stylized form in English contexts. It denotes short, deliberately incomplete promotional materials intended to generate curiosity and anticipation for a larger work, event, or product without revealing substantive details.

Teasere typically appear in film and television marketing, advertising campaigns, political communications, gaming, and product launches. Common formats include brief video clips, cryptic images or posters, short audio snippets, microsites, and social media posts. Their defining characteristics are brevity, ambiguity, a strong hook, and a focus on mood or a single motif rather than exposition.

The practice dates to traditional advertising but expanded markedly with digital media, which enables rapid, targeted distribution and real-time audience measurement. Campaigns often use a staggered release strategy—initial teasere to spark interest, followed by progressively informative materials such as full trailers and press releases.

Effectiveness is measured by engagement metrics (views, shares, click-throughs), earned media, and pre-release indicators like pre-orders or ticket sales. Ethical and legal considerations include avoiding misleading claims, respecting intellectual property, and managing spoilers. Teasere can become cultural phenomena when they capture public imagination and inspire memes or fan speculation. The term may also appear as a surname or brand name in unrelated contexts.