Teasere
Teasere is a term used principally as the plural form of "teaser" in languages such as Romanian and, less commonly, as a stylized form in English contexts. It denotes short, deliberately incomplete promotional materials intended to generate curiosity and anticipation for a larger work, event, or product without revealing substantive details.
Teasere typically appear in film and television marketing, advertising campaigns, political communications, gaming, and product launches.
The practice dates to traditional advertising but expanded markedly with digital media, which enables rapid, targeted
Effectiveness is measured by engagement metrics (views, shares, click-throughs), earned media, and pre-release indicators like pre-orders