teaser

Teaser is a term used for a short promotional item designed to arouse curiosity about an upcoming product, event, or work. Teasers aim to provoke interest rather than deliver full information and often withhold key details. The form can be visual, textual, or multimedia and is commonly used across advertising, entertainment, publishing, and media.

Marketing and advertising: A teaser campaign releases a sequence of clues, images, or messages over time to build anticipation and speculation. Teasers may be followed by more detailed announcements, such as a full advertisement, trailer, or launch event.

Film and television: A teaser trailer, often released weeks or months before a feature trailer, is a short video that conveys mood and tone while avoiding spoilers. Teasers may be used to introduce franchises or upcoming seasons without revealing plot points.

Publishing and media: Teaser excerpts, taglines, or short synopses are used to entice readers before a book release or article publication. In news media, teaser segments may preview stories to come.

Other uses: Teaser can refer to a person who teases; as a verb, to tease means to provoke or mock. The term has various uses in marketing, entertainment, and everyday language, reflecting the shared aim of sparking curiosity and engagement.