Teasers

A teaser is a short promotional preview or fragment released ahead of a product, event, or media release to provoke curiosity and raise awareness without disclosing full details. Teasers can take many forms, including short video clips, poster images, social media posts, or brief advertisements, and are used across film, television, gaming, publishing, and consumer products.

In media, teaser campaigns are common as part of a broader marketing strategy. A teaser trailer or teaser poster is typically released well before a full trailer or main launch, providing only hints about content, tone, or themes. The goal is to generate interest and discussion while withholding key information. Teasers are often followed by more revealing material as the release date approaches.

The effectiveness of teasers depends on timing, relevance, and clarity of branding. They aim to spark anticipation, drive search interest, and seed word-of-mouth without spoiling important plot points or product details. When misaligned with audience expectations or overly vague, teasers can frustrate viewers or fail to convert interest into engagement. Marketers balance mystery with enough context to signal value and align with the overall campaign.

Teasers also appear outside entertainment, such as in journalism where a teaser line or headline entices readers to continue to another section, and in marketing for product launches or events. Some campaigns use progressively revealing teasers, while others deploy short, highly targeted snippets across platforms. Regardless of form, effective teasers control information flow and coordinate with broader promotional activities.