tartalomelemzést
Tartalomelemzést, often translated as "content analysis," is a research method used to systematically examine and interpret the content of communication. It can be applied to a wide range of materials, including texts, images, audio, and video. The primary goal of content analysis is to identify patterns, themes, and meanings within the data, often with the aim of making inferences about the sender, audience, or context of the communication.
The process typically involves defining a research question, selecting a sample of the communication material, and
Content analysis is a versatile tool employed across various disciplines, including social sciences, humanities, marketing, and