targetedoften

Targetedoften is a neologism used primarily in digital marketing and data science to describe a strategy or approach that concentrates resources on individuals who interact with a product or service frequently. In practice, it refers to targeting heavy users or power users whose engagement yields outsized value, while still maintaining reach to broader audiences.

Etymology and usage: The term is a portmanteau of 'targeted' and 'often'. It appears in a small body of online marketing literature, growth-hacking discussions, and data-analytics blogs, but it is not a formal term in major marketing textbooks or industry standards. Use of the term varies; some writers treat it as a high-frequency targeting paradigm, others simply as a shorthand for prioritizing high-engagement segments.

Applications: Targetedoften informs segmentation, bidding strategies, and messaging. Practitioners may identify high-frequency cohorts using event frequency, session count, or repeat purchase rate, then allocate more budget, personalized creative, or early access benefits to those cohorts. It can be used in retargeting campaigns, onboarding optimization, and feature adoption experiments.

Benefits and limitations: Potential benefits include higher incremental revenue, improved retention, and more efficient use of marketing spend. Limitations include the risk of overexposure and user fatigue, data biases toward active segments, and privacy considerations.

See also: customer segmentation, heavy user, retargeting, frequency capping, cohort analysis.

Notes: As a relatively new or niche term, usage and definitions can differ across organizations.