taaktargeting

Taaktargeting is a concept used in digital marketing and workflow systems to describe the practice of directing actions, communications, or resources toward specific tasks or task types. The term blends the Dutch word taak, meaning task, with targeting, and is applied in contexts where user activity, work items, or process steps create opportunities for timely intervention or optimization.

In marketing, taaktargeting refers to aligning messages, recommendations, or offers with the task a user is currently performing or attempting to complete. This can involve coordinating content with a task funnel, such as onboarding, purchase preparation, or support requests, and may rely on signals from websites, apps, CRM data, or event logs.

In workflow management and operations, taaktargeting can guide task assignment, escalation, or automation rules by matching tasks to team skills, availability, and priority. It can also be used to compute next-best actions within a task sequence.

Implementation often uses rule-based filters, scoring models, or machine learning to classify tasks and predict which action will most effectively advance a goal. Privacy, data quality, and explainability are common concerns, and compliance with data governance policies is important.

The concept is not tied to a single standard or platform and is described variably across industries. It is related to general ideas of targeting, personalization, and automated decision making in task-rich environments.