strategiesreorientation
Strategiesreorientation is a concept in strategic management describing the deliberate realignment of an organization's strategic direction in response to changes in the external environment, internal capabilities, or stakeholder expectations. It involves reassessing mission and objectives, reframing priorities, and reallocating resources to maintain or regain strategic fit and to pursue new opportunities without discarding the organization's core purpose.
Typical triggers include persistent performance gaps, disruptive technologies, market or regulatory shifts, competitive moves, or evolving
The process usually comprises four broad steps: strategic assessment and environmental scanning, identification of gaps and
Practitioners employ tools such as scenario planning, SWOT or PEST analyses, portfolio analysis, and real options
Outcomes may include renewed growth, increased adaptability, and better risk management, though challenges such as cultural