servitisaatiossa

Servitisaatio is a Finnish term that refers to the process of servicizing or shifting towards a service-oriented business model. This involves companies moving away from purely selling physical products and instead offering them as a service, often accompanied by related support, maintenance, and other value-added services. The core idea is to provide a solution or outcome to the customer rather than just a tangible item.

This transformation often sees a change in how revenue is generated, moving from upfront sales to recurring subscription or usage-based fees. For example, a company that traditionally sold photocopiers might now offer a "print-as-a-service" package, where the customer pays for the number of pages printed, with the company responsible for maintenance and toner. This allows customers to access technology without large capital expenditures and ensures they always have functioning equipment.

Servitisaatio can lead to closer customer relationships as the provider is continuously engaged in delivering value. It also encourages companies to design more durable and upgradeable products, as their long-term revenue depends on the product's longevity and performance. The concept is closely linked to the circular economy, as it can incentivize repair, refurbishment, and remanufacturing to extend product lifecycles and reduce waste.