servitisaatiossa
Servitisaatio is a Finnish term that refers to the process of servicizing or shifting towards a service-oriented business model. This involves companies moving away from purely selling physical products and instead offering them as a service, often accompanied by related support, maintenance, and other value-added services. The core idea is to provide a solution or outcome to the customer rather than just a tangible item.
This transformation often sees a change in how revenue is generated, moving from upfront sales to recurring
Servitisaatio can lead to closer customer relationships as the provider is continuously engaged in delivering value.