servicegame

Servicegame is a term used to describe a video game that is designed and operated as an ongoing live service rather than a finite, self-contained product. It is closely related to the broader concept of games as a service (GaaS).

Core characteristics include continuous development after release, live operations (live ops), frequent content updates, seasonal or limited-time events, and monetization through microtransactions, subscriptions, or battle passes. Games typically run on networked servers and support cross-platform play, social features, and data-driven balancing.

Design and business models emphasize long-term player engagement and retention. Progression systems, cosmetic rewards, and regular new content are common. Revenue is often generated through cosmetics or premium subscriptions rather than guaranteed upfront sales, with some titles adopting hybrid or tiered pricing.

Impact and reception: The model has enabled sustained revenues for developers but has also drawn criticism for monetization strategies, pacing of updates, and perceived pressure to spend. Regulators and consumer groups have scrutinized loot boxes and other monetization mechanisms in several regions.

Prominent examples include Destiny 2, Fortnite, Apex Legends, Final Fantasy XIV, and World of Warcraft, all of which have maintained active, evolving experiences beyond initial releases.