salgskurser
Salgskurser are structured educational programs designed to develop skills and knowledge for selling products and services. They aim to improve understanding of customer needs, communication of value, relationship-building, and closing deals. Courses can address individual-level selling skills as well as sales management, strategy, and processes.
Content typically includes needs assessment, value proposition development, objection handling, negotiation, closing techniques, account management, and
Who attends varies: entry-level sales representatives, account managers, sales engineers, and sales managers, as well as
Assessment and certification: some salgskurser award certificates or continuing professional development credits, while others provide a
Effectiveness and considerations: evidence suggests training can raise knowledge and short-term selling performance, especially when combined