resonancesisältönä
Resonancesisältönä is a term used in Finnish-language discourse to describe content that is crafted to evoke resonance with a specific audience. It is often discussed in the contexts of marketing, journalism and public communication. The word is a compound of resonanssi (resonance) and sisältö (content) with the locative suffix -nä, functioning roughly as "as content that resonates."
In practice, resonancesisältönä denotes an approach where messages are designed to connect with audience values, identities
The typical workflow involves audience research (segmentation, persona work), value and narrative mapping, concept development, testing
Ethical considerations address the potential for manipulation, stereotyping and overreliance on emotional appeal at the expense