repackage

Repackage is the act of altering the packaging or presentation of an existing product. This can involve changing the container, labeling, branding, or the contents themselves, and is often undertaken to meet retailer requirements, improve distribution, extend shelf life, or create a new market offering.

In physical goods, repackaging is common for consumer products, cosmetics, electronics, and toys. It may involve refilling products into new containers, applying updated labels, or producing private-label versions for retailers. In the pharmaceutical and medical device sectors, repackaging is typically tightly regulated and carried out by licensed facilities to create unit-dose packaging, manage inventory, or support distribution needs. It requires traceability through lot numbers, expiration dates, tamper-evident seals, and documented quality checks.

For food and beverage, repackaging converts bulk quantities into consumer-sized packs or adapts packaging to meet local labeling rules, with careful attention to hygiene and shelf life. In digital and software contexts, repackaging can refer to bundling digital products, redistributing software with modifications, or rebranding packages. The legality and acceptability of software repackaging depend on license terms and permissions from the original publisher.

Economic and operational considerations include potential cost savings and improved supply-chain efficiency, balanced against risks of quality variation, regulatory noncompliance, counterfeit products, and consumer confusion. Effective repackaging programs emphasize quality control, traceability, accurate labeling, appropriate storage conditions, and adherence to applicable laws and standards.