relationschef

Relationschef is a Swedish job title commonly used in corporate, public sector and nonprofit organisations to denote the person responsible for managing an organisation’s external and often internal relationships. The term literally translates as “head of relations” and corresponds to roles elsewhere described as communications director, head of public relations or director of stakeholder relations.

A relationschef typically develops and implements communication and stakeholder strategies that protect and promote institutional reputation. Core duties include media relations, spokesperson duties, crisis communication, stakeholder engagement (investors, customers, partners, regulators and communities), internal communications and coordination of events and campaigns. The role often involves oversight of social media, content production and measurement of communication impact.

Organisationally, a relationschef commonly reports to the chief executive officer, chief communications officer or chief marketing officer and may be part of the executive management team. They usually lead a team of PR, media and communications specialists and manage external agencies and consultants.

Typical qualifications combine formal education in communications, journalism, public relations or related fields with substantial experience in media work, strategic planning and leadership. Important skills include strategic thinking, writing and presentation, media handling, crisis management, stakeholder mapping and multilingual ability in international settings.

The title and scope vary by country and organisation size; in smaller entities the role may be hands-on, while in larger organisations it is more strategic and managerial.